Why WEBP for websites
Page speed matters for visitors and for Google search. Pictures are usually the heaviest part of a web page, and WEBP files are often much smaller than JPG or PNG at similar visual quality. Smaller pictures mean faster pages, lower mobile data use and lower hosting bandwidth.
What happens when you convert
Each picture is opened in your browser and saved as WEBP. Transparency in PNG, GIF and SVG pictures is kept. The Quality slider (40–100, default 92) controls compression, and the optional width box shrinks large pictures without enlarging small ones. Many pictures can be converted together.
Choosing settings for the web
For blog and product photos, quality 75–85 and a width of 1200–1600 pixels usually look excellent and load fast. For logos with transparency, keep quality high (90+) to avoid soft edges. Always compare one converted picture with the original before converting a whole folder.
Common problems and how to fix them
An old program cannot open WEBP: keep a JPG or PNG copy for those programs. The WEBP is not smaller: the original was already highly compressed — try a lower quality or smaller width. Your website does not accept WEBP uploads: check your CMS settings or plugin; most modern platforms support it.
Good habits
Keep your original pictures, use descriptive file names for SEO, and add alt text to every picture you publish.